Internet accessibility is main-stream. It has intensified the use of cellular phones, computers, and notebooks leading to a large shift in the growth of digital stations both in strength and volume. Be it social media, surfing for information on Google, or making purchases, India has transformed this medium into a full-fledged sector. And this market has flourished into generating Digital Marketing as a prime source of bringing the company through the net!
Digital Marketing is growing at a rate of 25-30% in India annually. And if statistics are to be considered, India has reached 500 million consumers of the internet by the end of 2018. India also has the World’s biggest Facebook population. The high-speed digitization, online portals, social media stations, etc lead to the development of electronic advertising in a trend par imagination.
From where we started!
Until the internet happened! The tools of advertising changed from gadgets. It became easier to penetrate through a massive segment of the audience with minimal effort. And as the amount of laptop and cellular phone users keeps expanding, digital marketing spreads its wings wide and much.
Digital Marketing Industry in India
The earliest examples of online connectivity have been demonstrated with the introduction of Michael Aldrich’s internet shopping system. It was ultimately in 2007 that the launch of Flipkart, an e-commerce marketing site altered the construction of advertising in India. What followed has been a gain in the amount of people picking up mobile phones, online shopping, at-home delivery, and internet marketing as a means to popularize the manufacturers. And through the years the Digital Marketing Industry has prospered to bringing a large percent of business online using its promising capability to create a worldwide community and prosper even the small businesses internationally. Subscribe to our exclusive newsletters. Subscribe to check out our popular newsletters.
How it affects lives?
On average an Indian spends about 4-5 hours every day scrolling through social media, emails, and plugins. The developing market of gadgets such as smartphones, notebooks, tablet computers, etc has only increased the pace of usage and penetrated the marketplace to make it reach a wider set of viewers. The content on the internet influences the lives of individuals big moment. The screen of ideas through images, videos, texts, etc has a solid foundation in the minds of the people which translates into their living. Digital marketing is quite much about influencing the viewer online with mediums of articles to increase a brand’s influence on the audience. The quantity of time spent by the people on the internet enables digital marketers to make impactful strategies to affect consumer behavior. The right strategy converts the audience into sales.
Ever since the launch of Digital India in 2015 as an initiative to improve internet infrastructure and digital empowerment, there’s been mushrooming of a comprehensive market of start-ups, services and more than connect people globally! It has caused a rise in active internet users, cellular connections, social networking traffic, and more. With more businesses opting to create a brand image online and reach out to the viewers globally, the technicalities around the net are also increasing. Websites, blogs, marketing campaigns, SEO strategies, etc have penetrated deep into the metrics of this technicality that influences one’s presence online. As a result, it requires some well-equipped specialists to create a societal status for a brand.
Over the past decade
digital marketing and advertising professionals and agencies with deep insight into the area have emerged to cater to the needs. With sound abilities, imaginative thoughts, and par excellence knowledge of everything shall work to get a company online — those specialists are the flag bearers of digital marketing.
role of experts in digital marketing
The role of experts in digital marketing is a huge umbrella under which the technical, in addition to non-technical skills to make a tide of popularity on the internet, is coated. The industry has made an assortment of job roles for individuals to find employment and exhibit their abilities. As the business grows, the demand for innovative specialists from the field is growing too creating more employment in India and making India a hub for IT actions.
What the future holds for electronic advertising in India The return on investment for businesses through electronic platforms has surpassed that from real-life platforms. Companies are now changing towards a digitally empowered set-up to make the most of the golden phase of digital advertising that India is watching.
About 70-80% of the population is devoted to making purchases on the internet, and e-commerce websites like Flipkart, Amazon, Myntra, etc are making waves with their sway on the market. And it all in a nation that still has roughly 2/3rd of the people with no access to the net or smartphones.
As the access to this internet over a larger population climbs, India is to witness a revolution concerning digitalization that will make India one of the greatest markets in the world with the highest numbers of web users.
Online podcasts, web stories, entertainment, sports, industry, societal consciousness and career in India becoming more reliant on digital platforms for generating revenue, sharing info and the country’s advancement, Digital Marketing is becoming a promising industry with fast career development, raising impacts, and widespread pursuits!