Sustainable Group Travel: 4 Tips When Booking Hotels

Are you on the lookout for methods to reduce your organization’s environmental impression when internet hosting an occasion, assembly or group? In fact you might be. When sustainability is an organization precedence, group journey can increase considerations, however sustainable occasion planning remains to be potential, even when attendees should journey from a number of cities to get to your occasion.

We now have entered a new era of group travel, and the impression of journey on local weather change can’t be ignored. Whereas it is tough to be 100% sustainable, there are nonetheless methods to make a small contribution and spotlight the significance of sustainable practices.


Sustainability promotes and eliminates dangerous human impacts on the pure atmosphere, together with an financial, social and provide chain perspective. Eco-friendly journey goals to reduce the general impression, usually with a deal with decreasing carbon emissions.

For firms, the will to undertake this worldview can battle with price containment: sustainability usually comes with a better price ticket, particularly as journey costs soar.

Create extra sustainable group journey practices

Environmentally aware organisations, group journey organizers and occasion planners are shifting nearer to sustainable journey practices just by reserving accommodations smarter. A change of perspective—like selecting a lesser-known location, emphasizing native companies whereas touring, and actively decreasing waste at your occasion—helps make a optimistic impression.

Listed below are 4 tricks to get you began:


Scale back gasoline consumption and greenhouse gases when driving to and out of your chosen venue by reserving accommodations inside strolling distance.

With GroupSync Marketplace, you are able to do simply that: filter your search by tackle and space in order that the outcomes meet this criterion. Discovering, sourcing and reserving an answer that matches your wants, price range and amenities has by no means been simpler.

A strolling commute can also be one of the best ways to get acquainted with town you are visiting, making you extra immersed in a neighborhood bagel store and giving a reimbursement to the group.

“[Shopping locally] permits a extra round economic system that impacts different sustainability elements corresponding to cultural preservation, native sourcing, and many others.,” mentioned Jaclyn Yost, Founder and CEO of ecomadic, an internet inexperienced journey journal.

When strolling is a problem, comfort would not should sacrifice sustainability: Many cities’ public transit techniques make it simpler to get from A to B, though unfamiliar customers could also be shy. Analysis and share methods to make use of public transit to maintain your group comfy. Or it’s also possible to plan in such a means that your group has a transparent carpool plan.

“Occasion planners ought to guarantee, when planning their occasion, that they contemplate ADA and accessibility necessities to be really sustainable,” mentioned Hazel Horvath, founder and CEO of Ecolytics, which works with firms to evaluate and enhance their environmental impression.

bonus level: If carbon-intensive air journey is not a should – for instance you are touring inside Europe – go for the prepare. The benefits of rail journey embrace sightseeing alternatives, group conferences, work time and rest.


Occasion planners could make it straightforward for attendees by reserving assembly rooms and lodging on the similar location to scale back the necessity for journey. Past the commute, nonetheless, contemplate a lodge’s extra choices that tackle each beat of a visitor’s expertise:


Does it have an airport shuttle?

Are you able to rent bikes or does it supply bike storage?

Are there charging stations for electrical automobiles?

Will it subsidize public transport tickets?

Temperature management:

Do the assembly rooms have digital thermostats?

Are there occupancy sensors to manage temperature and lightweight?


Does it monitor water utilization and have a conservation follow?

Are there refill stations for water bottles?

Do the rooms have bulk shampoo dispensers?

bonus level: A lodge’s facilities can transcend a once-in-a-lifetime expertise. Inns that embrace these efforts suppose long-term, like vegetable gardens, beekeeping, timed landscaping of water techniques, inexperienced infrastructure, month-to-month seaside clean-ups, and donating further meals. These accommodations are evolving from an “I” duty (a person visitor’s keep) to a “We” duty (contribution to the group as an entire).


As soon as they companion with a venue with the identical Earth-First method, planners have to suppose via their occasion supplies: identify tags, indicators, and the various paper merchandise which are usually thrown away afterwards.

Not solely can you turn to suppliers who make the eco-friendly alternative their normal, it’s also possible to cut back plastic use, single-use indicators, plastic straws and extra. Small adjustments with an enormous impact:

  • Occasion signage with date → Indicators with generic branding (will be reused)
  • Obligatory attendance → Elective attendance (with digital attendance)
  • Ineffective Objects Swag Bag → Canvas swag bag with a steel straw, a reusable water bottle, a pure fiber bento field, a recycled cloth ball cap, a biodegradable pen, and many others. (See extra concepts at here.)

bonus level: Make sustainability a part of your assembly or occasion programme. Level out what efforts have been made – listed below are the recycling bins, these are compostable forks, that is why we’re utilizing a QR code as a substitute of printed supplies – so the dialog can proceed.


Inns which have adopted sustainable practices are seemingly already selling their efforts. Some, like Marriott Worldwide, are acknowledged for his or her dedication.

Nevertheless, organizations and corporations say they really feel held again by their incapability to find out the authenticity of sustainability claims. The generally used time period “greenwashing” is when an organization misleads shoppers about its environmental efforts.

A lodge’s sustainable practices are in fact not completely altruistic. Simply take into consideration when the hospitality trade took to letting visitors go away new towels each day. Whereas this protects water, it additionally reduces a lodge’s laundry prices.

Ask accommodations to element how they incorporate sustainable practices and request a replica of their environmental coverage. When speaking with accommodations through a GroupSync RFPInquiries to ask embrace:

  1. Do you utilize renewable power sources?
  2. What steps have you ever taken to scale back your carbon footprint?
  3. Can you’re employed with me to make my occasion carbon impartial?
  4. Our occasion contains some paper and plastic merchandise. How can we cut back on-site waste and make recycling and composting simpler?

bonus level: Look at a lodge’s third-party certifications to see how success is measured, as a result of not all are created equal, Horvath mentioned. She beneficial what number of metrics are being tracked and the way claims are being verified.

Small steps in direction of social duty make a distinction.

The hard-hit journey and tourism trade remains to be recovering from losses of $4.5 trillion in GDP and 62 million jobs in 2020, in line with the World Journey & Tourism Council’s Financial and Developments Report. The sector is concentrating nonetheless, stays dedicated to rebuilding higher than earlier than, prioritizing local weather and environmental points “not only for moral causes, but in addition as a result of tomorrow’s vacationers will demand it.”

Sustainability is each in trend and right here to remain, and being eco-friendly can really feel subsequent to unattainable when planning group journey and occasions. Nonetheless, there are small, minimally intrusive methods to make a long-lasting impression on the planet. Each bit helps. Simply as accommodations’ sustainability efforts are a win-win for them, so is a corporation’s work in direction of greener journey operations.

About Groups360

Groups360 was based with a single objective – to empower assembly planners by bringing innovation, transparency and ease to the decades-old downside of group reserving. The corporate’s built-in know-how resolution, GroupSync™, permits suppliers to distribute stock, have interaction with planners and optimize group gross sales. GroupSync additionally permits planners to go looking and store for accommodations worldwide and e-book rooms and areas straight on-line or via a simplified RFP course of. GroupSync is the primary distribution channel to supply on-line reserving for each group lodge rooms and assembly rooms.

Groups360 has places of work in Nashville, London and Singapore. Be taught extra at

Hal Hassal
Vice President Advertising and marketing

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