Are you a realtor looking to attract more qualified clients?
With a solid lead generation strategy, you can grow your real estate company and convert more leads into satisfied customers.
On this page, we’ll discuss how lead generation strategies can help your business, and how you can start using the Internet to get more clients.
Why is lead generation important for Realtors?
When people search online for a realtor in their area, you want your site to be easy to find. Strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing can make this happen.
However, this is only valuable if you’re able to turn them into leads. Without a solid lead generation strategy, you could be sinking money into marketing campaigns that aren’t attracting the right kind of traffic.
Lead generation allows you to focus on attracting website visitors that are more likely to become paying customers.
A multi-step process, lead generation narrows the pool of potential clients, leaving you with more qualified leads.
In addition, lead generation helps your team gain valuable insight into your target market, and it allows you to tailor your marketing messages to better resonate with prospects.
How can realtors generate more leads?
If you’re a real estate agent looking to attract more clients, there are many opportunities to raise awareness of your services. Let’s take a look at a few of the lead generation strategies you can try.
Host webinars and online events
Events are a great way to engage business prospects, but not all great leads have the time to attend industry functions. With webinars, they can watch from the comfort of their own office.
Plus, webinars can keep generating leads long after the event has ended. Attendees can stream them online or download recordings after the event.
You can also promote past webinars and presentations on your website and social media accounts.
Offer premium site content
Premium content includes everything from interactive surveys to downloadable guides, and you can offer it to your site visitors free of charge.
Many people research their real estate options online before choosing a provider, and if they find your content helpful, they will be more likely to choose you for their real estate needs. Most of the content on your site should be freely accessible, but you may choose to “gate” particularly valuable items.
This requires site visitors to enter their email addresses to receive access to materials. Then, you can follow up with anyone who shows interest in the content and tailor your communication based on what they downloaded.
For example, if someone downloads a guide to buying a first home, you can follow up with an email with first-time home buying tips and position yourself as an expert in the field.
People will be more likely to choose a real estate agent that provides helpful information in their search online.
Potential leads might not need your services right away, but when they do, they will remember your name.
Send email newsletters
After you’ve compiled a list of subscribers, you can keep in contact with potential leads via email newsletters.
Keep in mind, though, that nobody likes email spam. Make sure your emails provide value to readers and contain helpful content that will aid in their information search. In other words, provide your subscribers with resources they can’t get in one spot anywhere else.
Don’t forget to link back to your website in each email so that people can easily access additional information. You can also include buttons for your social media profiles and encourage readers to like your content and share it with family and friends who might be interested in your services.
Post on social media
Social media is great for brand building, and realtors can use platforms like Facebook and Twitter to attract and convert qualified leads.
Lead generation requires insight into your target audience, and social media is an effective way to learn more about your potential clients and tailor your marketing efforts to better reach them. You can also track brand mentions and listen in to what people are saying about their services.
You can also use social media to interact with prospects online, answer their questions, and provide helpful content that aids in their information search. This will help to bring people into your sales funnel and convert more qualified leads.
Given the amount of people that use social media every day, it’s the perfect place to reach your target audience and convert new leads.
Want to learn more?
Interested in finding out more about how lead generation can grow your real estate business?
Contact us today to learn how our custom lead generation strategies attract and convert quality leads online.
Our award-winning team of lead generation experts would love to work with you, and we’ll set your real estate business up for success!