Curbing Distracted Driving Starts with a Commitment to Education and Enforcement

This put up is a part of a sequence sponsored by IAT.

Solely 2.5% of individuals can multitask successfully, even below the perfect of circumstances.[1] These aren’t good odds if you’re multitasking behind the wheel of a business automobile.

When multitaskers get behind the wheel, the results could be lethal. 9 folks die on daily basis in the US from distracted driving[2].

Something that requires time and a focus off-road contributes to distracted driving, together with texting, consuming and emailing. A multi-faceted method to ending this follow requires enforcement and dedication from all drivers – from personal people to business fleet operators.

An actual dedication to security

The Federal Motor Service Security Administration has strict insurance policies concerning cellphone use, together with civil penalties for drivers of as much as $2,750 and driver disqualification for a number of violations. In addition they wonderful employers as much as $11,000 in the event that they knowingly permit or require drivers to make use of wearable units whereas driving.[3] But it surely did not have an effect on the general numbers.

As a substitute, reversing the distracted driving epidemic would require an actual tradition changer, because the Moms Towards Drunk Driving (MADD) initiative has completed for drunk driving. What began with a mom on a mission has successfully lowered drunk driving deaths by 50% since 1980.[4]

Fleet operators should work to share the dangers of distracted driving to assist save lives on the street. Creating inside insurance policies and practices is a vital first step. Corporations have two choices: ban distracted driving or strongly discourage it.

4 greatest practices for fleet operators

The way forward for your fleet depends upon drivers being targeted and protected on the roads. When the unthinkable occurs and also you crash, you want to have a defensible coverage.

Listed below are 4 methods to guard what you are promoting from claims and forestall your drivers from getting distracted:

  1. Use feelings to drive the stakes house. Sharing private tales was a method MADD lowered deaths. Make use of a technique that features private testimonies from an worker concerning the influence of distracted driving, or enlist somebody immediately affected by distracted driving to talk to your drivers.
  2. Educate and practice with correct data. In a latest transportation threat survey, a 3rd of respondents stated they don’t have any teaching programs for his or her drivers concerning the risks of distracted driving or tips about tips on how to keep away from the practices.[5] When drivers get correct, reasonable data, they make the best alternative. Create a distracted driving program that raises consciousness.
  3. Implement current insurance policies. In Hartford, Connecticut, drivers’ cellphone use has been lowered by 6.8% to 2.9% over three years by implementing utilization legal guidelines with the assistance of the police.[6] Do not simply have a no-phone coverage, publicly reprimand when incidents happen and encourage compliance.
  4. Use telematics and cabin cameras. “Belief however confirm” is the important thing to driver security. Recording driver actions could be essential when a collision happens to show there was no incorrect motion. For those who take it a step additional and use telematics proactively, you possibly can alert the dispatcher when a driver is on the cellphone or in any other case violating distracted driving guidelines. As a fleet operator, you want to use this knowledge to proactively monitor and enhance driver habits to cut back legal responsibility.

Whenever you take motion to forestall distracted driving, you present your dedication to conserving everybody on the street protected. Dedication to enforcement is essential to lowering legal responsibility and making certain drivers deal with security every day.

Contact IAT Be taught extra about making a program to keep away from distractions whereas driving and cut back threat.

[1] The Science Occasions”Science shows that multitasking doesn’t work“ July 2020.

[2] US Division of Transportation Nationwide Freeway Visitors Security Administration “Traffic Safety Facts Research Note: Distracted Driving 2019,“April 2021.

[3] FMCSA, “Distracted driving.”

[4] MADD, “about us.”

[5] fleet proprietor”Survey shows distraction is a growing problem post-pandemic“, April 2022.

[6] Chaudhary, NK, Casanova-Powell, TD, Cosgrove, L, Reagan, I, & Williams, A (2012). Nationwide Highway Security Authority. Evaluating NHTSA Distracted Driving Demonstration Projects in Connecticut and New York pdf iconexternal icon(DOT HS 811 635). US Division of Transportation, Washington, DC.

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