HERZOGENAURACH, Germany–(BUSINESS WIRE)–Sports activities firm PUMA will focus on options to a number of the trend business’s most urgent sustainability challenges similar to waste, supplies and local weather change at a worldwide occasion in September.
The Convention of the Individuals takes place in London on September sixth and will probably be streamed worldwide. PUMA’s business friends, activists, NGOs, specialists, ambassadors and shoppers will focus on tackling waste, utilizing extra sustainable supplies, curbing local weather change, defending forests and discovering methods for the business to work collectively to realize quicker outcomes.
“We’ll give attention to Era Z at this occasion as we wish to give this era a voice in the case of the selections that should be made in the present day to form a extra sustainable future,” mentioned Bjørn Gulden, CEO of PUMA. “On the United Nations they name it the Convention of the Events, we name it the Convention of the Peoples.”
Within the run-up to the occasion, PUMA launched the platform PUMACOP.com, the place customers can study extra in regards to the occasion and register their curiosity in attending. The occasion may even be streamed dwell on this platform.
Actress, mannequin and activist Cara Delevingne will reasonable the occasion together with PUMA CEO Bjørn Gulden and PUMA CSO Anne-Laure Descours.
“I’ve been working with PUMA on sustainability points for a number of years and collectively now we have launched extra sustainable collections like Exhale,” mentioned Cara Delevingne. “It is very important proceed the talk on this situation in order that we will discover options to environmental issues similar to local weather change, waste administration and biodiversity.”
Turning into extra sustainable as an organization has been an necessary pillar of PUMA’s technique for a few years. Earlier this yr, the corporate introduced that it lowered its carbon emissions, together with the usage of renewable vitality certificates, between 2017 and 2021 in each its personal operations (-88%) and its provide chain (-12%). sturdy gross sales progress in the identical interval. By 2025, PUMA goals to make 9 out of ten merchandise from extra sustainable supplies.
In accordance with the most recent Enterprise of Trend rating, which analyzed the 30 largest corporations within the trend business, the corporate was essentially the most sustainable model within the business.
The Convention of the Individuals begins September 6 at 12:00pm BST (1:00pm CET, 7:00am ET) in Shoreditch, London for 225 invited company. The dwell stream of the occasion is freely accessible to everybody.
PUMA is without doubt one of the world’s main sports activities manufacturers that designs, develops, sells and markets footwear, attire and equipment. For greater than 70 years, PUMA has relentlessly superior sport and tradition by growing quick merchandise for the world’s quickest athletes. PUMA gives efficiency and sport-inspired life-style merchandise in classes similar to soccer, working and coaching, basketball, golf and motorsports. It really works with famend designers and types to carry sporty influences to avenue tradition and trend. The PUMA Group consists of the manufacturers PUMA, Cobra Golf and stichd. The corporate sells its merchandise in additional than 120 nations, employs round 16,000 individuals worldwide and has its headquarters in Herzogenaurach/Germany.