A Look Back: Salesforce B2B commerce trends in 2022

A Look Back: Salesforce B2B commerce trends in 2022


Salesforce B2B Commerce is an e-commerce platform(other ecommerce platforms include Bigcommerce App Development ) designed specifically for businesses to buy and sell products and services online. In the past year, we have seen some interesting trends emerge in the world of Salesforce B2B commerce. In this blog, we will take a look back at some of the most significant trends that have impacted the industry in 2022.


  1. One of the most significant trends in Salesforce B2B commerce in 2022 is personalization. Customers are now demanding a more personalized experience when shopping online, and businesses are responding by providing them with customized product recommendations, tailored promotions, and personalized content. Personalization is now essential for any business that wants to stay competitive in the online marketplace.

Salesforce has responded to this trend by offering AI-powered personalization features that allow businesses to create unique experiences for their customers. These features include product recommendations, personalized search results, and customized landing pages. With Salesforce’s personalization capabilities, businesses can create a more engaging and relevant shopping experience for their customers.

Mobile Commerce

  1. Another trend that has emerged in the world of Salesforce B2B commerce is the rise of mobile commerce. With more people using their mobile devices to shop online, businesses are now investing in mobile-first design and optimization. Salesforce B2B commerce has responded to this trend by offering mobile-first design and mobile-optimized storefronts.

Salesforce’s mobile-first design features allow businesses to create a responsive and mobile-friendly storefront that provides a seamless shopping experience across all devices. With Salesforce B2B commerce, businesses can create mobile-optimized landing pages, checkouts, and product pages that are specifically designed for the mobile experience.

B2B Marketplaces

  1. B2B marketplaces are another trend that has emerged in the world of Salesforce B2B commerce. These marketplaces allow businesses to sell their products and services directly to other businesses through an online platform. With the rise of B2B marketplaces, businesses can now expand their customer base and increase their revenue streams.

Salesforce B2B commerce has responded to this trend by offering an online marketplace solution that allows businesses to create their own B2B marketplace. With Salesforce’s B2B marketplace solution, businesses can easily create an online platform that connects buyers and sellers and facilitates transactions. This solution allows businesses to expand their reach and grow their revenue streams by tapping into new markets.

Subscription-Based Commerce

  1. Subscription-based commerce is another trend that has impacted the world of Salesforce B2B commerce in 2022. With more businesses offering subscription-based products and services, Salesforce has responded by offering a subscription commerce solution that allows businesses to easily manage their subscription-based offerings.

Salesforce’s subscription commerce solution allows businesses to create and manage subscription products, set up recurring billing, and manage subscriber data. With this solution, businesses can easily launch and manage their subscription-based products and services, providing customers with a convenient and personalized experience.

BigCommerce and SFCC (Salesforce Commerce Cloud) are both e-commerce platforms that enable businesses to create and manage online stores.

BigCommerce is a cloud-based platform that provides users with a range of e-commerce tools, including customizable storefront templates, payment processing, shipping options, and inventory management. It is designed to be user-friendly and scalable, making it suitable for businesses of all sizes.

Salesforce Commerce Cloud (SFCC), on the other hand, is an enterprise-level e-commerce platform that is part of the larger Salesforce ecosystem. It provides businesses with a range of tools for managing their online stores, including website design and development, marketing automation, customer service, and order management. SFCC is designed for large businesses with complex e-commerce needs.

Both platforms have their own strengths and weaknesses, and the choice between them depends on a business’s specific requirements and budget.


In conclusion, 2022 has been an exciting year for Salesforce b2c commerce developer, with several significant trends emerging in the industry. Personalization, mobile commerce, B2B marketplaces, and subscription-based commerce are just a few of the trends that have impacted the industry in the past year. As we move forward, we can expect these trends to continue to shape the future of Salesforce B2B commerce, providing businesses with new opportunities to expand their customer base, increase their revenue streams, and provide customers with a personalized and engaging shopping experience.